The tone of the add would be a pitiful beacuse it is such a sad situation. The purpose of the pig being in the compassion and world farming advertisement, was becuase the people who created the add wanted different people to see how pitiful the situation is.
The purpose of why the pig was on the advertiesment is because the poor thing was just standing there hopeless. Pigs can't do anything about the way that they are born and what they were born into. They also pointed out waht pigs would sound like when they get their teeth pulled out without drugs, just like us. They sid that we would relate to the pif and feel compassion towards it.
A word that could be used to describe tone, would be pitiful. One reason it would be pitiful, is because you feel so sorry for the poor farm animals. Because they can't do anything about what is happening to them. Also because it is such a sad situation when helpless animals are being hurt.
That's why the pig is being used in the advertisement. Also why a good tone word for this add would be pitiful.
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